Fundamentals of Digital Marketing – All you Need to Know

Content Marketing

 Content marketing is creating and distributing text, pictures, multimedia content.  If you’re B2C content means blog writing, social media and fun videos. If you’re b2b digital marketing agency India it means white paper or report.

Search Engine Marketing

 Search engine marketing services India helps getting your website to appear at the top of the search results when someone searches any relevant words and phrases of your brand, your products and services and other.

Display Advertising

Display advertising known as banner like the traditional print ads you would get in magazines, except that they are online and you can choose your publications that you know the audience would read.

Mobile Marketing

SEO Company In India Mobile marketing is also like digital marketing except it is done in mobile phones rather than desktops. This allows us to attract maximum young audience.

Social Media Marketing

social media marketing company in india is online display advertising this adds a whole new dimension of engagement and interaction. You can interact with your customers and listen to what they have to say. There are all sorts of channels Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat.

Email Marketing

Email is one of the old marketing methods which may seem old school where everyone is instant messaging, but it is still one of the most effective digital marketing tools. Especially e-commerce sites and retail brands are seeing a lot of success with pushing seasonal promotions and discounts.

Influencer Marketing

Influencer marketing means making partnership with celebrities, experts, authority figures who have an existing audience so when  they promote your product to their audience  on platforms like Instagram, Snapchat or YouTube their  loyal followers will jump on their recommendation and buy from you.

Affiliate Marketing

Affiliate marketing means outsourcing to other individuals or companies. They will promote your products in return for a specified commission. It’s especially popular with bloggers and with e-commerce sites. They will promote your product on their website and if the customer clicks through and buys and then the affiliate will automatically receive a commission for driving that sale.

Video Marketing

Video marketing is the main star of the show these days and if there’s one thing you should be doing whatever your business then this is probably it! It can be a short clip or a longer format, educational or entertaining, pre-recorded or streamed live, in real time.

Audio Marketing

Audio marketing is mainly radio and it has come a long way since the Golden Age of commercial broadcasting back in the 1920s, 30s and 40 but radio was replaced by television, most people still listen to the radio every week especially now with the growth of internet radio. We still got option to do traditional radio advertising or similar ads on channels like Spotify; but audio marketing can be much broader, including podcasts and smart home assistants like Amazon Alexa or Google Home.

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