Pay-per-click is making paid advertisements that are featured in a search engine resulting listing. But not the PPC and SEO are the same because it has marketing techniques and the ROI which is gained by the campaign. These PPC companies are only based on charged number of clicks. PPC gives you an excellent ROI if the campaign is structured effectively.
Pay-per-click is an online advertising model in which an advertiser pays a publisher every time an advertisement link is clicked on. Both the advertisers and publishers get benefited from this PPC model. For advertisers, the model is advantageous because it provides an opportunity to advertise products or services to a specific audience who is actively searching for related content. A well-designed PPC advertising campaign allows an advertiser to save a substantial amount of money, as the value of each click from a potential customer exceeds the cost of the click paid to a publisher.
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