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What is SEO and How Does SEO Works – Best SEO Company in India

SEO (search engine optimization) is an acronym for search engine optimization. Top SEO Company in India is the practise of working to increase a website’s or piece of content’s rating on Google. The fundamental contrast between SEO and paid advertising is that SEO involves “organic” ranking, which means you do not pay to be in that position. simply saying optimization is the process of optimizing any content so the search engines

Simply defined, search engine optimization is the act of optimising online material so that search engines such as Google display it towards the top of the page when someone searches for something. Consider it this way. When someone searches for “vegan lasagna,” they are most likely seeking for a recipe, ingredients, and instructions on how to cook it. You’d want people to locate your recipe if you created an article on creating vegan lasagna. You must rank higher than any other websites offering vegan lasagna recipes in order for anyone to locate it. It is not simple,

Let’s go a little any farther: A search engine, like Google, is where all the great majority of the online search start. In fact, Google serves as the starting point for 75% of those requests. You must first understand how search works in order to comprehend how to rank your content higher in search engines. The main purpose of this article is to help you grasp the intricacies of search so that you can optimise your content to rank higher on Google and gain more eyes on your posts. How Search Engines Function Now that you’ve learned how search engines like Google work, it’s time to study how they work.

When you search for anything on Google (or any other search engine), an algorithm works in real-time to return the “best” result. Google scans its database of “hundreds of billions” of pages precisely to find a set of results that best answer your query.

What criteria does Google use to determine which result is the “best”?

SEO services India Considers Google’s refusal to publish the internal world of its system, we know from filed patent and Google claims that domains and web pages are ranked depending on:


You don’t want to see online sites regarding truck tyres if you search for “chocolate chip cookie recipes.” That is why Google prioritises pages that are closely connected to your term. Google, on the other hand, does not just rank “the most relevant pages at the top.” This is due to the fact that there are hundreds (if not millions) of relevant sites for each search phrase.


The idea of authority is precisely what it sounds like: it is Google’s method of determining whether or not a piece of information is dependable and trustworthy.

The question is, how does Google know if a page is credible?

They consider how many other pages are linked to that page:

(Backlinks are links that point to other sites.)

Generally speaking, the more connections a site has, the better its ranking will be:

(In actuality, Google’s ability to determine authority through links sets it apart from other search engines like Yahoo.)


Relevant and authoritative content is possible. However, if the information is not valuable, Google will not want to place it at the top of the search results. Google, in fact, has said publicly that there is a divide between “better quality material” and “useful” content. As an example, suppose you search for “Paleo Diet.” The first result you select (“Result A”) is written by the world’s greatest Paleo specialist. And because the page has so much high-quality material, many individuals have linked to it.

The content, on the other hand, is completely disorganised. It’s also packed with jargon that the vast majority of people don’t understand. Compare this to another result (“Result B”). They also don’t have nearly as many links pointing to their website. It was written by a newcomer to the Paleo Diet. They also don’t have nearly as many links pointing to their website.

On the other side, that page will be highly scored on the “usefulness scale.” Even if Result B lacks Result A’s confidence and authority, it will do well in Google. Google bases its usefulness primarily on “User Experience Signals.” To put it another way, how people engage with the search results. If Google discovers that a certain search result is popular, it will give it a significant ranking boost:

Best SEO company in India will do the following for best rankings

Make a website that visitors will like! Search engines are developed to measure various signals throughout the Web in order to locate the most popular websites. Make such signals authentic rather than contrived, and you’ll be playing right into their hands. And now it’s time to put what you’ve learned into action with a step-by-step SEO tutorial. It is your responsibility to guarantee that a search engine deems your site to be the best overall result for a person’s search.

An algorithm determines the “best” result by taking into account authority, relevancy to the query, loading speed, and other variables. When most people think of “search engine optimization,” they think of “Google SEO.” As a result, we’ll concentrate on optimising your site for Google in this article.

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