A website audit to boost your brand is nothing but the study of the page performance prior to SEO or a website redesign. Before starting your website audit, ask yourself and your web development team why you want to be audited. If you can, collect feedback on your business platform from your marketing team as well. This process will help you optimize and prioritize site issues based on your situation.
By auditing your website, you can determine whether or not it is optimal to meet your traffic goals, and if not, how you can improve it to increase performance.
Content Audit
To make sure your site is digestible, engaging, and easy to navigate and also you might consider a content audit. Content Audit scans your web pages for consistent language, grammar, and tone. Have you ever read a website that was badly and hard to understand? That’s why language and tone are important. This can increase your site’s appeal to a wider audience. By auditing the tone of your site, visitors are more likely to stay engaged with your site. You can use this opportunity to note your tone aligns with your brand. A content strategy will measure the elements of your effectiveness to uncover the preference of your audience.
Technical Audit
The technical audit will ensure your site that is on up to date on Secure Sockets layer security, which was the standardized technology to create safe and secure connections online. It verifies that you and your users’ information is private and secure, so regularly performing this type of website audit is vital to keeping you and your users safe online. But this technical audit isn’t just about security, it measures website page and image load times. If your files are too large, it will affect your image loading time.
Accessibility Audit
Having a helpful website will increase your website traffic and speed up the flow. This process involves checking the links on your website to allow users with disabilities and also to use your website comfortably. This audit analyzes color contrast for viewers with visual impairments and gender gain for color pressures. Add alt text to images so that users using a screen reader can understand your content.
Social Media Audit
Social Media Audit will help you to attract the right audience and it helps to expand your brand awareness to the global level. The global outreach of social media will helps you to get the chance of increasing your revenue and sales of your business. A social media audit will help you to create new links. This social media audit will be based on the engagement of your audience and the content of your website.
SEO Audit
A successful search engine optimization (SEO) audit significantly improves your website’s visibility in search engines, increasing conversion rates. This will lead new customers to your website to improve your business and discover to next level opportunities. SEO measures to scan your website conversion and retention rates. A conversion rate can determine the percentage of people who reach an actionable target on your website. Retention rate is measured by comparing the number of people who revisit your site over a period of time. SEO is those techniques that off-page and on-page will influence the website’s rank through your search engine. In practice, this focuses on checking the structure for proper hierarchy and markup, checking internal and external links for any off-page issues, and finally examining your on-page content to make sure it’s fully for your target on the important words.
Security Plugins
Security Plugins are the backbone of WordPress. Once installed, they provide a full suite of tools designed to lock holes in a typical WordPress website’s security. Check if the website is actually using a security plugin. If you can edit the website for auditing purposes and also you might consider installing a tool like Defender Security or WordFence to run initial security scans on the website and view the results.
Backups
Finally, check if the website has automatic backups. Backups are critical to maintaining website security, and you should have instances of the website that you can easily change before malicious actors or changes are made. If the website does not have backups and the last backup is too old, the website may need to be completely rebuilt or lose many of the newly added features and content.
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