Marketing Funnel

Marketing Funnel – Evolution And Guide

The marketing funnel describes the various stages of the customer’s journey with you. It describes someone learning about the initial stage of your business process and also to the purchasing stage. It will map the route beyond the conversation.


At the beginning of the 21st century, Elias St. Elmo Lewis created a model that highlights the stages that relate the customer journey to the business. The model is named ‘AIDA’ and also involves, Awareness, Interest, Desire, and Action.

The basics of the marketing idea funnel followed the same track in the 1900s. However, not all companies support any one model. Some people used to keep their model simple, using the “TOFU-MOFU-BOFU” strategy. It refers to the top of the funnel, middle of the funnel, and also bottom of the funnel as separate elements.

Some of the people add “loyalty” and “advocacy” to improve their funnel stage. 

Strategies to be follow

The marketing funnel works as an integrated whole. It makes sure that everything has to works properly to make the trip successful.

Awareness: Branded content strategies engage audiences and adopt themes for future interactions.

Consideration: Broad advocacy and social proof help customers compare you against competitors.

Conversation: A simple implementation process reduces the risk of purchase.

Loyalty: A loyalty program that engages customers with regular discounts, email interactions, and social media.

Advocacy: Adopters in your loyalty program support your future marketing funnels.

Benefits of Marketing Funnels

It simplifies the journey of the customer and also it makes the company follow it easier. these solutions map out their client’s set of thesis processes and balance the steps they want to take. The biggest advantage of marketing funnels is their scalability. Your funnel strategy shows where you lose your customers and also helps you to prevent your strategy.

B2B And B2C Marketing

Marketing funnel changes depending upon the customer base.

B2B Customers navigate the funnel alone or else they discuss it with trusted advisors like family and friends. They never interact with the company’s representatives daily.

B2B Customers have a large group, so their concentration is only focused on the buying groups. They interact with the sales representatives daily at the initial stage of their marketing funnel.

Why it is important?

You cannot underestimate the importance of using a marketing funnel. Ultimately, this could be a game changer for your business.

Choosing Market Strategy: The main thing of the marketing strategy funnel is to observe your customer journey. You have to keep the customer engaged with your brand always.

Be consistent with your advertising: With the marketing funnel, you never know how to push your next step and also to attract and retain customers. You have to create a plan day by day according to the mood swings of your customers and also you have to lead them to make purchases.  

Elevating Your Sales: Without the strategy of the market funnel, you may lose your money because they don’t buy from you immediately.

Makes closing deals easier: In B2B, closing deals reorganizes consolidated reports on marketing and sales teams. Marketing Funnel will help you to close the deal easier.

Marketing Funnel
Marketing Funnel

Primary Tactics

Your exposure and the strategy of the marketing Funnel contains four primary tactics,

  • Content Marketing
  • Social Media
  • Organic Searches
  • Paid Advertisements

Content Marketing

The wonder of content marketing is that you can build familiarity with your brand, and people know what you want to sell. The primary purpose of providing your content is to provide your audience with information, advice, and guidance as the need or desire arises to develop the right candidates for your products.

Social Media

You have to allow people to share your content. Take advantage of the legitimacy of “word of mouth” when compared to traditional advertising. You can share your content with social media and offer solutions to problems in and around your industry that reflect your expertise. Social media is the easiest way to establish your content.

Organic Searches

It will help you to get exposure to your content. If users search for this product, find your company in one of the top results, and use it as a layer in your company. It’s not just about the quality of your content, but a higher ranking in searches indicates that the information you provide is considered relevant and valuable.

Paid Ads

You can use paid banners to get exposure for your brand. Think of a big brand Christmas ad. Its primary job is not to promote products, but to heighten the holiday spirit, playing on heartwarming stories and nostalgia to place its brand in people’s minds in an emotionally-positive light.

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